American country pop singer-songwriter Taylor Swift, is creating a perfume with Elizabeth Arden. The perfume is due to be launched in Autumn 2011.
‘I have always loved how fragrance can shape a memory…the way certain scents remind you of events and people that are imprinted in your thoughts’ says the 20 year old popstar.
Taylor has been involved in selecting the scents for the perfume and has not yet chosen the name for the product.
Executive vice president of Elizabeth Arden, Ron Rolleston said ‘Equally important to us is what Taylor represents as an artist: a role model who inspires her global fan base every day. We look forward to launching a new fragrance brand that reflects every facet of this extremely talented young artist.’